Sitecore’s digital experience platform powers thousands of enterprise sites, yet its own website had slipped behind the product’s promise. Our brief began as a reskin and component tidy-up, but quickly grew when we uncovered tens of thousands of outdated pages, a maze-like IA and unclear messaging for buyers.

We worked with Sitecore’s product and brand teams to define a new positioning, “The Power to Build”. Interviews, analytics and mission-based journey mapping shaped a lean, user-centred site structure, and a complete content audit cut the URL count to a fraction of its former size. A fresh visual language, built around modular grids and an animated gradient visual, linked every template and module back to that core idea of invisible power.

Our UX and Visual Design team ran in offset sprints with Sitecore’s in-house developers, allowing us to launch the rebuilt site in just a few months. The result was a faster paths to product info, clearer proof of value for prospects, and a living showcase for Sitecore’s own technology that now anchors conference materials, demos and brand film alike.

The component reskin project ended up as the most meaningful digital brand and experiential refresh sitecore.com has ever seen.